CONSUMER INTELLIGENCE
The diagnostic engine of the platform.
The 37 Things
The recycling reform built on a number nobody can find in the law
The Closer
The garment closest to your skin is the one that will never decompose. We've been here before.
The Stretch
Your leggings feel like freedom. They're made from the same fibre as the girdle your grandmother burned.
The Search
The leading "biodegradable" elastane degrades 35% in 275 days. Nobody measured what the other 65% becomes.
The 3%
The elastane in your underwear is not chemically inert. Nobody has tested what happens during the 17,500 hours it spends against your skin.
The Externality
When a waste company dissolves, the cleanup bill is split across eight public bodies. Nobody has ever added it up.
The Rebirth
A banned waste company director's relative can take over the same site, with the same trucks, for £297. The form doesn't ask.
The Ban
The UK banned 1,037 company directors last year. How many ran waste companies? Nobody counted.
The Accidental Patch
Headphone ear pads replicate the conditions of pharmaceutical transdermal drug delivery. Nobody has measured what they deliver.
The Class Exemption
The regulatory system that approved your pan's coating evaluates chemicals one at a time. The property that makes PFAS permanent is shared by all 12,000.
The Safe Substitute
What "PFOA-Free" Actually Puts in Your Food
The Foam Blind Spot
Your sneaker's midsole is petroleum plastic renamed. "Bio-based" versions swap the feedstock but keep the immortality.
The Convenient Blind Spot
How We Engineered Distance Between Action and Consequence
The Maintenance Bargain
What We Lost When We Stopped Knowing Our Coats
The Displacement Risk
Carbon pricing raises the cost of incineration. It does not raise the cost of landfill, export, or fly-tipping. Waste flows to whichever route is cheapest. The cheapest route is always the one nobody measures.
The Council Bill
Carbon pricing says the polluter pays. The waste disposal contracts say the council pays. The contracts were drafted first.
The Dry Run
The UK gave waste incinerators a voluntary carbon counting period. That silence is worth £377 million a year — £15 for every household in England.
The Disappearance of Domestic Science
We removed the subject that taught an entire population how to maintain a life, and called it progress. Every skill the curriculum stopped teaching became a product someone sells.