The Toothpaste That Shows Its Chemistry
“You brush twice a day, two minutes a time, on the most permeable mucosa in your body. The wrapper says natural, plant-based, SLS-free, fluoride-free, hydroxyapatite, coconut. It does not say which surfactant chemistry, what the abrasivity is, what active is in there at what dose, what evidence the brand stands on, or whether the tube your council collects actually gets recycled.”