We’re building a marketplace where nothing becomes waste.
If you’re making something that should exist — or already have — let’s talk.
Work With Us
Who This Is For
Developers
You have an idea or prototype the market needs but won't make. You want partners who won't ask you to compromise.
Brands
You already make something that meets the standard. You want it in front of people who read labels.
The Standard
We don’t grade on a curve. A product fits one of these categories or it doesn’t.
Regenerative
100% natural materials. Returns to nature through home or municipal composting - not industrial, because you don't have access to that. Completes a cycle. Doesn't just "break down eventually."
Infinitely Recyclable
Materials that recycle without degradation and are actually accepted by existing infrastructure or take-back schemes. Not technically recyclable. Actually recyclable. Where you live. Today.
Repairable First
Designed to be fixed, extending the lifecycle. When it finally can't be, the materials are widely accepted for recycling. Longevity first. End-of-life second.
What We Don’t Want
- Products that become waste with no clear path out
- Materials with environmental or health concerns
- Industrial compostable
- "Recyclable" materials no council actually accepts
- Plastic packaging, plastic-laminated inserts (raw kraft preferred)
- Products that don't meet local certification requirements
Shift Demand Before You Make Stock
You’re A Natural helps sustainable companies build demand from the earliest product idea through to a production-stage pre-sell. Submit a Magic Wand idea, a waitlist campaign, or a pre-order campaign so the market can tell you what is worth making before waste is locked in.
Magic Wand
Test the product idea before you commit to stock. Shoppers express what should exist, in their own words, so you can see whether the problem is real.
Waitlist
Move validated ideas into product development. A waitlist shows stronger intent without asking shoppers for deposits.
Pre-Order
Pre-sell a production batch only when the product is already under production and has a definite delivery date.
Reach Us
Submission is free. Reach us to find out what to send and which stage fits your product.
Tell us what it is, which category it fits, what problem it solves, and where you are in development.
We read everything. We respond to what fits.