CONSUMER INTELLIGENCE
The diagnostic engine of the platform.
The "May Contain" Warning
Do you know who the "may contain" warning on a food packet is actually written for — and why the pack with no warning is not the safe choice?
The Sand Nobody Tested
Do you know what the coloured play sand in a child's craft toy is actually made of — and how a banned mineral can end up inside it without anyone adding it, or being required to look?
The Green Claim No One Could Report
Do you know how the word "Recycled" ends up alone in a Google search ad — and why the number that would tell you how much of it is recycled is the one thing the ad leaves out?
The Chemicals a Shop Has to Tell You About
Do you know you can make the shop that sold you a product name any hazardous chemical on an official list that the product contains — free, within forty-five days — and how to ask so an answer comes back?
The Colour on Your Mug
Do you know how the colours on your mug get made and why metals like lead can appear in them?
The Line Nobody Checks
Twelve grades of wool traded in a single week at four times the spread. The label has one word for all twelve.
The Government's Reply on Forever Chemicals in Food Left Out the Pesticides Sprayed on Fruit
MPs asked the government in April to set limits on forever chemicals entering food through farming. The reply covered fish, eggs, milk and vegetables, and never used the word pesticide.
The Film You Leave Behind
The disinfectant ingredient that keeps working on a worktop can also stay there. New biomonitoring says one benzalkonium route is the surface film itself.
The Ingredients List
The label tells you what was meant to be added. It is weaker at telling you what is still in the bottle.
The SPF Number
The number on a sunscreen bottle is useful. It is also a paid human-panel estimate with a confidence interval the shelf does not print.
The Steak Button
Of the air-fryer studies above 190 °C that anyone can read, every one measured the food. The steak button runs forty degrees past the last emissions measurement anyone can read.
The Waste Word
"Reusable" was written, in law, to mean less landfill. It is now the word on the vape shelf — answering a question it was never asked.
The Clean-Protein Paradox
The word on the tub that feels like the careful choice certifies how the crop was grown — not what the plant pulled out of the soil, or whether anyone measured the scoop.
The Chemistry in Your Living Room
The flame retardants a 1988 fire test put in your sofa were never bonded to the foam. That is why they reach the body — and why they leave.
The Bonfire Ban
A brand-new coat can be worth more to a firm destroyed than discounted. Here is the arithmetic — and the one thing no British label has to tell you.
Off the Books
A tampon isn't a cosmetic, and in Britain it isn't a medical device. It lands in the rulebook that asks whether a product is "safe" — and never asks what it's made of.
The Bamboo Cup — What the Plant in It Actually Does
The word says bamboo. The small print says melamine. The question no label answers is what the plant is doing in there — and the answer runs the wrong way.
The BPA-Free Trap
The badge tells you one molecule is gone. It was never built to tell you what took its place — and the only surface that will is the till receipt in the other hand.