CONSUMER INTELLIGENCE
The diagnostic engine of the platform.
7 min read
The Permission Slip Economy
Your tote bag actually helps. You're still using it to buy permission.
Eco-badges function as psychological permission slips even when they're genuine. Research shows the effect only works when virtue is voluntary.
By Ray Delacroix
11 min read
Why You Believe the Girl in the Video
The Psychology of Scaled Intimacy
78% of Gen Z women trust online creators more than family. We're wired for village-scale intimacy in a world that only offers the scaled version.
By Ray Delacroix
19 min read
Growth, Forever
Why We Can't Stop Checking the Number
GDP was never meant to measure wellbeing. Its inventor warned us. We've been metric-captured ever since.
By Ray Delacroix
7 min read
The Reversible Self
You'd be happier if you couldn't send it back. You'll never give up the option.
Research shows reversible decisions make us less satisfied. We demand them anyway. The returns infrastructure isn't customer service — it's permission to never decide who you are.
By Ray Delacroix
6 min read
The Alibi Menu
You didn't invent the excuse. You selected it from a menu the brand pre-wrote.
The "sustainable materials" tab isn't information. It's a pre-written alibi that makes clicking "add to cart" psychologically possible.
By Ray Delacroix